Changes

In 1998, with Kodak's sponsorship ending shortly, Fujifilm approached Disney with an offer to sponsor the Journey Into Imagination Pavilion <ref> http://www.disneyparkhistory.com/imagination.html </ref>. Their sponsorship would have included a complete restructuring of the pavilion, including getting rid of the Journey Into Imagination attraction. Although the attraction was popular, it cost a lot of money for Disney to maintain. Fujifilm told Disney that they would replace the attraction with an "E-Ticket" thrill ride, that would be just as popular as Journey Into Imagination, yet cheaper to maintain <ref> http://www.wdwradio.com/2006/06/world-history-the-imagination-pavilion/ </ref>. Kodak, not wanting to lose their sponsorship of the pavilion (especially not to rival Fujifilm) pitched their own idea to Disney<ref> http://futureprobe.blogspot.com/2008/10/journey-into-imagination-remembered.html </ref>. They told Disney that they would make Journey Into Imagination more scientific, and use cheaper special effects. Although their proposal may not have seemed as glamorous as the FujiFilm proposal, Disney has concerns about turning the attraction into a thrill ride (as such a ride would still be costly to maintain). With this in mind, Disney accepted Kodak's proposal and Journey Into Imagination closed for renovations on October 10, 1998<ref> http://www.wdwmagic.com/attractions/journey-into-imagination/news/10oct1998-journey-into-imagination-closed-for-major-refurbishment.htm </ref>.

When the Journey Into Imagination Pavilion reopened on October 1, 1999, its name was changed to the Imagination! Pavilionpavilion <ref> https://www.mouseplanet.com/10792/Remembering_the_Magic_Imagination_Pavilion </ref>. Following the refurbishment, the pavilion featured a drastically different layout. For starters, the jumping fountains located outside of the pavilion were significantly reduced in size, in order to accommodate the addition of a new gift shop<ref name= "Martin2"> http://www.martinsvids.net/?p=135 </ref>. The color scheme and signage on the exterior of the pavilion were also changed dramatically, as they now reflected Kodak's company colors of red and orange<ref name= "Martin2"/>. Furthermore, the ImageWorks, which had originally been located on the second floor of the pavilion, was moved to the first floor and reduced in size<ref name= "Martin2"/>. At this time, the attraction was also renamed the “Kodak What If Labs". Although its basic premise remained essentially the same, many guests complained that the new What If Labs were simply one big advertisement for Kodak. After exiting the What if Labs, guests were funneled into a new gift shop, where they could buy photos, Epcot souvenirs, and Journey Into Your Imagination merchandise<ref name= "Martin2"/>.

While many things changed both outside and within the Imagination! Pavilion in 19981999, there was no bigger change then the new Journey Into Imagination attraction. Now titled Journey Into ''Your'' Imagination, the attraction was rethemed as a tie-in to Honey, I Shrunk the Audience. Taking place inside the Imagination Institute, Dr. Nigel Channing (Eric Idle) now gave guests a tour of the institute, using them as test subjects for a new invention, the Imagination Scanner. To the surprise of many guests, Dreamfinder was completely removed from the attraction, and Figment (once the mascot of Epcot) was reduced to only a brief cameo<ref name= "Martin2"/>.

The new Journey Into Your Imagination attraction proved to be extremely unpopular with guests and many decided to boycott the attraction (as well as Kodak) to protest the changes. This campaign proved to be quite successful, as guest complaints (along with pressure from Kodak and Michael Eisner) led to the attraction getting another overhaul in 2001<ref> http://www.epcotlegacy.com/historical-expositions/2011/3/28/gather-store-re-combine-a-history-of-imagination-part-3.html </ref>. Journey Into Your Imagination closed on October 8, 2001<Ref> http://www.epcotlegacy.com/historical-expositions/2011/6/13/gather-store-re-combine-a-history-of-imagination-part-4.html </ref>, before reopening on June 2, 2002 as "Journey Into Your Imagination with Figment" (although the ''your'' was dropped in 2003)<ref name= "Martin2"/> <ref> http://www.disney-pal.com/Epcot/journey_into_imagination.htm </ref>. Following the refurbishment, the attraction now focused on Dr. Nigel Channing once again giving guest a tour of the Imagination Institute. Instead of testing out his Imagination Scanner however, Dr. Channing now explained how the five senses can trigger human imagination. Figment returned in this version of the attraction, disrupting the doctor’s tour, and showing guests his imagination. Although the focus of the attraction was changed, the basic premise and the track structure remained basically the same. Also of note, The Kodak What if Labs remained essentially the same, however Figment was added to many of the exhibits<ref name= "Martin2"/>.

In 20102009, following the death of Michael Jackson, Disney mulled over the idea of bringing Captain EO back as a tribute to the late singer. Sure enough on July 2, 2010, Captain EO returned to the Imagination! Pavilion, replacing Honey, I Shrunk the Audience<Ref> https://disneyparks.disney.go.com/blog/2010/04/captain-eo-returning-to-walt-disney-world-resort/ </ref>. In August of 2010, Kodak ended its 28 year sponsorship of the pavilion, and all references to the company were removed<ref> http://articles.orlandosentinel.com/2010-09-10/news/os-disney-world-kodak-sponsorship-20100909_1_kodak-products-epcot-attraction-theme-parks </ref>. Following the end of Kodak's sponsorship, The What If Labs have returned to their original name ImageWorks. On March 25, 2012, ColerVision announced it would assume sponsorship the ImageWorks<ref> http://forums.wdwmagic.com/threads/rumor-new-imagination-sponsor-colorvision.834775/page-3 </ref>.

On March 26, 2015 Disney announced that Captain EO would be temporarily closing on April 10, 2015<ref>https://disneyparks.disney.go.com/blog/2015/03/exclusive-sneak-peek-of-disneys-tomorrowland-coming-to-disney-parks-inapril/ </ref>. Following the attractions closure, the Magic Eye Theater will show showed a sneak peak of the 2015 Disney movie "Tomorrowland". Following the end of the preview period it on July 19, 2015 Captain EO returned to the Magic Eye Theater <ref> http://blogs.disney.com/insider/2015/07/24/he-is expected that -here-to-change-the-world-again-captain-eo-returns-to-epcot/ </ref>. Finally, on December 6, 2015 Captain EO will returnwas permanently removed. Taking its place in the Magic Eye Theater is the Disney Pixar Short Film Festival <ref> https://disneyparks.disney.go.com/blog/2015/11/disney-pixar-short-film-festival-to-debut-at-epcots-magic-eye-theater/ </ref>. The new attraction shows Disney-Pixar short cartoons.