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[[Image:worldfair.jpg|thumb|250px|'''"it's a small world" as it appeared at the 1964 World's Fair.''']]

To draw guests into the pavilion, Imagineer Rolly Crump designed the 120-foot high Tower of the Four Winds. The tower featured a total of The 52 different mobiles which “represented the constant energy of the young". In order to create the attraction on time, construction crews worked seven days a week. Due to these efforts, the pavilion was ready for the opening of the World's Fair. Although Pepsi was not a fan of the attraction Disney had created, the pavilion proved to be extremely popular. Over it's two year run an estimated 10 million people rode the attraction, making it one of the post popular ones at the World's Fair. One of the things that made the attraction so popular, was the high capacity it had. By using multiple boats every hour to get guests on the attraction, their was almost never a wait. This ride system would later be used in other Disney attractions including [[Pirates of the Caribbean]].