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==Conception<ref name= "book"> Malmberg, Melody. The Making of Disney's Animal Kingdom Theme Park. New York: Hyperion, 1998. Print. </ref>==
A theme park about animals was not high on Disney’s list of ideas, but surveys showed that Disney and animals tested well, and Disney had a lot of intellectual properties that showcased animals. Because of this, Michael Eisner sent the idea for an animal theme park to Imagineering. In 1990, Imagineer Joe Rohde met with Eisner to discuss the new park. Rohde’s vision for the park was threefold, it would feature traditional theme park components, an Epcot Center syle pavilion, and a nontraditional zoo.
Finally, after years of development on June 21, 1995 Disney’s Wild Animal Kingdom was officially announced. When discussing the new park, Michael Eisner stated:
{{Quotation|“This is to the traditional zoo as the motion picture was to the stage play. A leap forward that keeps the concept of combining education and entertainment alive and well. The need for awareness of endangered animals and their environments has never been greater. We are in a unique position to promote deeper understanding and love for all animals."|-Michael Eisner}}
==Construction==
