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/* Conception Malmberg, Melody. The Making of Disney's Animal Kingdom Theme Park. New York: Hyperion, 1998. Print. */
==Conception <ref name= "book"> Malmberg, Melody. The Making of Disney's Animal Kingdom Theme Park. New York: Hyperion, 1998. Print. </ref>==
A theme park about animals was not high on Disney’s list of ideas, but surveys showed that Disney and animals tested well, and Disney had a lot of intellectual properties that showcased animals. Because of this, Michael Eisner sent the idea for an animal theme park to Imagineering. In 1990, Imagineer Joe Rohde met with Eisner to discuss the new park. Rohde’s vision for the park was threefold, it would feature traditional theme park components, an Epcot Center syle pavilion, and a nontraditional zoo.
[[Image:AnimalKingdomConcept.jpg|400px|thumb|Concept Art art for Disney's Animal Kingdom]]
Eisner agreed to the basic premise of the park, commenting that like the Magic Kingdom, Disney should also have an Animal Kingdom. With this objective in mind, Rohde and his team of six Imagineers (Kevin Brown, Zofia Kostyrko, Kevin Brown, Christopher West, Tony Marando and Patsy Tillisch) set out to create a basic outline for the new park.
