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==Conception <ref name= "book"> Malmberg, Melody. The Making of Disney's Animal Kingdom Theme Park. New York: Hyperion, 1998. Print. </ref>==

A theme park about animals was not high on Disney’s list of ideas, but surveys showed that Disney and animals tested well, and Disney had a lot of intellectual properties that showcased animals. Because of this, Michael Eisner sent the idea for an animal theme park to Imagineering. In 1990, Imagineer Joe Rohde met with Eisner to discuss the new park. Rohde’s vision for the park was threefold, it would feature traditional theme park components, an Epcot Center syle pavilion, and a nontraditional zoo.