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Imagination! is a pavilion in [[Epcot]]. {{Template:Infobox park land Disney ride || image=Imaginationpavilion.jpg| caption='''The exterior of the Imagination! pavilion.'''

| sponsor= Kodak (1982-2010)| land=World Nature| park= Epcot| opened=October 1st1, 1982| number_of_attractionscustom_label_1 =ThreeNumber of Attractions| custom_value_1 = 3| custom_label_2 = Formally Known As| custom_value_2 = Journey Into Imagination (1983-1999)| logo_row=Imaginationlogo.png}}Imagination! is a pavilion in [[Epcot]]. The pavilion was known as the Journey Into Imagination pavilion from 1983-1999.

The Imagination! pavilion opened With a theme now in 1982 as an unnamed place, Tony Baxter and his Imagineers began fine tuning their plans for the pavilion, which foucused on human's imagination. The pavilion was open on Epcot's opening day, and it was sponsored by Baxter had initially impressed representatives from Kodakwith his models for Captain Marvel and his pet dragon. To give guests a taste These characters had initially been designed for an expansion of what would be inside, upside-down waterfall, and Disneyland called Discovery Bay <ref name= "jumpingwedway" fountains were placed outside of />. Although the pavilion. The pavilion itself expansion was a large, glass, triangular buildingnever constructed, which had a very unique architectural designBaxter continued to rework the characters for his other projects. When it opened it only featured one attractionIn fact, at one time Captain Marvel was going to be renamed Landkeeper and used in one of his early version of [[Magic JourneysThe Land]]pavilion <ref name= "wedway"/>. With his attention now focused on Imagination however, which Baxter (as well as Steve Kirk and X Atencio) was a 3D showable to rework Captain Marvel and his dragon into Dreamfinder and Figment, that looked at the world through the eyes stars of a child. The film was shown in the Journey Into Imagination pavilion <ref name= "Magic Eye TheaterE82"/>. When a new, Kodak sponsored attraction, [[Image:ImaginationConcept2.jpg|400px|thumb|Concept art for the Journey Into Imaginationpavilion]] opened in 1983, the pavilion was named Construction on the Journey Into Imagination Pavilion. Journey Into Imagination was a dark ridepavilion began in July 1981, hosted by only 15 months before the Dreamfinder who explored imagination with his creation, Figment. The attraction proved park was set to be extremely popularopen <ref name= "Martin"/>. When completed, often outdrawing the parks icon pavilion would feature the dark ride attraction that was also titled [[Spaceship Earth]]. When Journey Into into Imagination opened]], a tie-in attraction known as the Magic Eye Theater which showed the film Magic Journeys, and the interactive [[ImageWorks]] opened with it. ImageWorks was an interactive area located on the pavilion’s second floor of the pavilion. The attraction allowed guest to experiment with their Although the Journey Into Imagination by playing on interactive screens. One shop pavilion was also located completed in time for EPCOT Center’s opening day, inside the paviliononly Magic Journeys was open to guests. Known as Five days later on October 6, 1982 the Kodak Camera & Film ShopImageWorks area opened<ref name= "E82"/>, followed by the store sold film and Figment merchandiseJourney Into Imagination attraction on March 5, 1983. Although the attraction had been more or less ready to go since the pavilion opened, Disney executives felt that Imagineers needed more time to work the kinks out. According to Tony Baxter:

The Journey Into Imagination pavilion remained exactly the same until 1986, when Magic Journeys closed. The attraction {{Quotation|“The show was moved ready to [[Fantasyland]] in the [[Magic Kingdom]]go, and replaced with a new 3D show, [[Captain EO]]. The new fiml everything was created in partnership with Lucasfilmsrunning, and stared pop icon Michael Jackson as a Captain EO, a space captain charged with saving they made the call that the universe. The new show was much more technologically advanced then it's predecessor, using in-theater effects such as laser and smoke. Many consider Captain EO not perfected enough to be one of the first 4D shows ever created. Captain EO ran in guarantee the Journey Into Imagination pavilion for eight yearsreliability they wanted, before it was finally replaced with a new show in 1994. The show that replaced Captain EO was called Honey, I Shrunk the Audience. This 3D film was a spin” <ref> Realityland: true-off of the popular Honey, I Shrunk the Kids film series. The show took place in the fictional Imagination Institute, where professor Wayne Szalinski was receiving the Inventor of the Year award. The show once again used 4D effects, including water are small fans to immerse guests in the film. The Magic Eye theater was renamed life adventures at this point, becoming the Imagination InstituteWalt Disney World. David Koenig - Bonaventure Press – 2007 </ref>}}

In 1998, with Kodak's sponsorship ending shortly, Fujifilm approached Disney with an offer to sponsor the pavilion. Their sponsorship would have included a complete restructuring of the pavilion, including getting rid of the Journey Into Imagination attraction. Althogh the attraction It was popular, it cost a lot of money for Disney to maintain. Fujifilm told Disney that they would replace not until the attraction with an "E-Ticket" thrill ride. Fujifilm said opened that the new ride would be just as popular as Journey Into Imagination, but it would cost less to maintan. Kodak, not wanting to lose their sponsorship of the pavilion (especially not to rival Fujifilm) pitched their own idea to Disney. They told Disney that they would make Journey Into Imagination more scientific, and use cheaper special effects. Although their proposal may not have seemed as glamourous, Disney itself was concerend that a thrill ride would not be as popular as officially named Journey Into Imagination, while also coasting a lot to maintain. With this in mind, Disney accepted Kodak's proposal and Journery Into Imagination closed for renovations<ref name= "Martin"/>.

When ===History Since Opening===After opening, the Journey Into Imagination pavilion re-opened in 1999remained essentially the same until 1986, it's when Magic Journeys closed <ref name = "mouse"> https://www.mouseplanet.com/11109/The_Vacation_Kingdom_of_the_World_Its_a_3D_World_After_All </ref>. The attraction (which was changed eventually moved to Imagination! The pavilion featured [[Fantasyland]] in the [[Magic Kingdom]]) was replaced with a drastically different layoutnew 3D show [[Captain EO]] <ref name= "mouse"/>. The jumping fountains located outside of Captain EO was created in partnership with Lucasfilm and stared pop icon Michael Jackson as the pavilion were significantly reduced title character, a space captain charged with saving the universe. The new show featured technologically not present in sizeits predecessor, including in order -theater special effects such as laser and smoke to accommodate the addition of go along with traditional 3D effects <ref name= "E82Part2"> http://www.epcotlegacy.com/historical-expositions/2010/10/25/gather-store-re-combine-a new gift shop-history-of-imagination-part-2. The color scheme html </ref>. [[Image:DreamfinderImageworks.jpg|400px|thumb|Dreamfinder and signage on Figment in the exterior of ImageWorks's Rainbow Tunnel]]Captain EO ran in the Journey Into Imagination pavilion also changed dramaticallyfor eight years, now reflecting Kodak's company colorsbefore it was finally replaced with a new show in 1994. ImageWorksReplacing Captain EO, which had been located on was a new 3D show- Honey, I Shrunk the second floor Audience. A spin off of the pavilion was moved to popular "Honey, I Shrunk the first floorKids" film series. Honey, I Shrunk the Audience once again used 4D effects including water and reduced small fans to immerse guests in size. The attractionw was also renamed "The Kodak What If Labs", although it's basic idea remained the samefilm <ref> Epcot Encyclopedia </ref>. Many guests complained Due to the fact that the new ImageWorks, film took place in the fictional Imagination Institute (where Professor Wayne Szalinski was simply one big advertisement for Kodak, focusing only on visual imagination. After exiting receiving the What if Labsinventor of the Year award), guests were funneled into the Magic Eye Theater was renamed the “Imagination Institute” at this time <ref> http://www.epcotlegacy.com/historical-expositions/2011/3/28/gather-store-re-combine-a new gift shop-history-of-imagination-part-3. Here, guests could purchase photos, Epcot souvenirs, and Journey Into Your Imagination merchandisehtml </ref>.

To In 1998, with Kodak's sponsorship ending shortly, Fujifilm approached Disney with an offer to sponsor the surprise Journey Into Imagination Pavilion <ref> http://www.disneyparkhistory.com/imagination.html </ref>. Their sponsorship would have included a complete restructuring of manythe pavilion, when including getting rid of the Journey Into Imagination attraction reopened . Although the attraction was popular, it cost a lot of money for Disney to maintain. Fujifilm told Disney that they would replace the attraction with an "E-Ticket" thrill ride, that would be just as popular as Journey Into ''Your'' Imagination in 1999, the Dreamfinder was no where yet cheaper to be foundmaintain <ref> http://www. The attraction was now themed as a tiewdwradio.com/2006/06/world-history-in to Honey, I Shrunk the Audience-imagination-pavilion/ </ref>. Kodak, giving guests a tour not wanting to lose their sponsorship of the Imagination Institutepavilion (especially not to rival Fujifilm), pitched their own idea to Disney <ref> http://futureprobe. Drblogspot. Nigel Channing, who was com/2008/10/journey-into-imagination-remembered.html </ref>. They told Disney that they would make Journey Into Imagination Institute chairman in Honeymore scientific, I Shrunk the Audience, now took guests on he tourand use cheaper special effects. He also used them Although their proposal may not have seemed as test subjects for a new invention known glamorous as the Imagination Scanner. FigmentFujifilm proposal, once considered to be Disney had concerns about turning the mascot of Epcot, only made attraction into a brief cameo apperance thrill ride (as such a ride would still be costly to maintain). With this in the new attractionmind, Disney accepted Kodak's proposal, and Journey Into Imagination closed for renovations on October 10, 1998 <ref> http://www.wdwmagic.com/attractions/journey-into-imagination/news/10oct1998-journey-into-imagination-closed-for-major-refurbishment.htm </ref>.

[[ImageWhen the Journey Into Imagination Pavilion reopened on October 1, 1999, its name was changed to the Imagination! pavilion <ref> https://www.mouseplanet.com/10792/Remembering_the_Magic_Imagination_Pavilion </ref>. Following the refurbishment, the pavilion featured a drastically different layout. For starters, the jumpingfountains located outside of the pavilion were significantly reduced in size, in order to accommodate the addition of a new gift shop <ref name= "Martin2"> http://www.jpg|thumb|150px|A close up martinsvids.net/?p=135 </ref>. The color scheme and signage of the exterior of the Imagination! pavilionwere also changed dramatically, as they now reflected Kodak's jumping fountainscompany colors of red and orange<ref name= "Martin2"/>. Furthermore, the ImageWorks, which had originally been located on the second floor of the pavilion, was moved to the first floor and reduced in size<ref name= "Martin2"/>. At this time, the attraction was also renamed the “Kodak What If Labs". Although its basic premise remained essentially the same, many guests complained that the new What If Labs were simply one big advertisement for Kodak. After exiting the What if Labs, guests were funneled into the aforementioned new gift shop, where they could buy photos, Epcot souvenirs, and Journey Into Your Imagination merchandise<ref name= "Martin2"/>.]]

While many things changed both outside and within the Imagination! Pavilion in 1999, there was no bigger change then the new Journey Into Imagination attraction. Now titled Journey Into ''Your'' Imagination, the attraction was rethemed as a tie-in to Honey, I Shrunk the Audience. Taking place inside the Imagination Institute, Dr. Nigel Channing (Eric Idle) now gave guests a tour of the institute, using them as test subjects for a new invention, the "Imagination Scanner". To the surprise of many guests, Dreamfinder was completely removed from the attraction and Figment (once the mascot of Epcot) was reduced to only a brief cameo<ref name= "Martin2"/>.[[Image:Imaginationfilms.jpg|500px|thumb|The four attractions housed in the Magic Eye Theater, from left to right: Magic Journeys, Captain EO, Honey, I Shrunk the Audience, Disney Pixar Short Film Festival]]The new Journey Into Your Imagination attraction proved to be extremely unpopular with guests. Many and many decided to boycott the attraction, and (as well as Kodak film ) to protest the changes. This campaign proved to be quite successful, as guest complaints (along with pressure from Kodak and Michael Eisner) led to the attraction getting another overhaul in 2001<ref> http://www. The attraction reopened in epcotlegacy.com/historical-expositions/2011/3/28/gather-store-re-combine-a-history-of-imagination-part-3.html </ref>. Journey Into Your Imagination closed on October 8, 2001 <Ref> http://www.epcotlegacy.com/historical-expositions/2011/6/13/gather-store-re-combine-a-history-of-imagination-part-4.html </ref>, before reopening on June 2, 2002 as "Journey Into Your Imagination with Figment" (although <ref name= "Martin2"/> <ref> http://www.disney-pal.com/Epcot/journey_into_imagination.htm </ref>. Following the refurbishment, the ''your'' was dropped in 2003). The new attraction focused on still featured Dr. Nigel Channing explaining giving guests a tour of the Imagination Institute. Instead of testing out his Imagination Scanner however, Dr. Channing now explained how the five senses can trigger human imagination. Figment returned in this version of the attraction, disrupting the doctors doctor’s tour, and showing guests his imagination. Besides a retheming Although the focus of the attractionwas changed, both the basic premise and the track structure of the ride remained essentially remained basically the same. The Dreamfinder, who was quite popular in the original version Also of the attractionnote, was still nowhere to be found. The Kodal Kodak What if Labs remained essentially the same during the second Journey Into Imagination refurbishment, however Figment was added to may many of the exhibits<ref name= "Martin2"/>.

In 2010December 2004, following the death of Michael Jackson, Disney mulled over the idea of bringing Captain EO back as a tribute new Figment meet and greet location called "Figment's Place" opened to the late singerguests <ref> http://forums. Sure enough on July 2, 2010, Captain EO returned to the Imagination! pavilion replacing Honey, I Shrunk the Audiencewdwmagic. In August of that year, Kodak ended com/threads/figment-opens-his-home.47987/ </ref>. The meet and greet was short lived however and it's 28 year sponsorship of the pavilion, and all references to the company were removedclosed in 2008 <ref> http://new.disneyecho.emuck. Following the end of Kodak'com/cgi-bin/ikonboard.cgi?s sponsorship, The What If Labs have returened to their original name, ImageWorks. Lately, guests have been noticing an abundance of Lego merchandise in the Imagination! pavilion, leading some to speculate that the company may assume sponsorship of the pavilion=5eab6455796e4c9fb8e0ac0c9f977088;act=ST;f=77;t=11065 </ref>.

'''On March 26, 2015 Disney announced that Captain EO'''would be temporarily closing on April 10, 2015 <ref>https://disneyparks.disney.go.com/blog/2015/03/exclusive- A 4D Space Adventure starring Michael Jackson! This show follows sneak-peek-of-disneys-tomorrowland-coming-to-disney-parks-inapril/ </ref>. Following the heroic attractions closure, the Magic Eye Theater showed a sneak peak of the 2015 Disney movie "Tomorrowland". After the end of the preview period, on July 19, 2015 Captain EO and his rag tag team, as they try returned<ref> http://blogs.disney.com/insider/2015/07/24/he-is-here-to save -change-the universe-world-again-captain-eo-returns-to-epcot/ </ref>. Finally, on December 6, 2015 Captain EO originally ran from 1986 until 1994was permanently removed. The show reopened Taking its place in 2010the Magic Eye Theater is the Disney & Pixar Short Film Festival <ref> https://disneyparks.disney.go.com/blog/2015/11/disney-pixar-short-film-festival-to-debut-at-epcots-magic-eye-theater/ </ref>. The new attraction shows three Disney-Pixar short cartoons.

'''Journey Into Imagination With Figment'''- This dark ride lets guests take In January 2016, Disney announced that a tour new Disney Vacation Club members-only club would be opening on the second floor of the Imagination Institute with Dr! pavilion <ref> https://disneyvacationclub. Nigel Channing and Figmentdisney. Along go.com/25th-anniversary/epcot-members-lounge/ </ref>. Opening on June 6, 2016, the way they will learn about their imagination!lounge is located in the former location of the upstairs ImageWorks <ref> https://disneyparks.disney.go.com/blog/2016/06/new-disney-vacation-club-member-lounge-opens-at-epcot-today/</ref>.

On September 30, 2016, the Disney Visa Character Spot that was previously located in [[Innoventions]] was relocated to the former location of Figment's Place <ref> http://wdwnt.com/blog/2016/09/breaking-disney-visa-character-spot-replacing-figments-place-epcot/ </ref>. On February 13, 2019, the Wreck-It Ralph meet and greet that was previously housed in [[Innoventions West]] was moved to the Imagination pavilion's [[Imageworks]] area <ref>https://wdwmagic.com/attractions/character-meet-and-greets-at-epcot/news/13feb2019-wreck-it-ralph-and-vanellope-meet-and-greet-now-located-inside-imagination-pavilion.htm </ref>. As part of this experience, guests can now meet both Ralph and Vanellope just outside the [[Journey Into Imagination with Figment]] attraction's exit. ==Attractions=='''[[Disney & Pixar Short Film Festival]]'''- This attraction allows guests to watch three Disney Pixar shorts including: "Get A Horse" "Piper" and "Feast" '''[[Journey Into Imagination with Figment]]'''- This dark ride lets guests take a tour of the Imagination Institute with Dr. Nigel Channing and Figment. Along the way guests learn how the five senses relate to imagination. '''[[ImageWorks]]'''- After exiting Journey Into Imagination With Figment, guests can further their exploration of imagination in enter the ImageWorks. Here guests , they can use explore various interactive screens to play three different exhibits featuring Figment themed games!. Beginning in 2019, guests can now meet Ralph and Vanellope from the Wreck it Ralph franchise in the ImageWorks.

'''Magic JourneysHoney, I Shrunk the Audience'''- This 3D attraction showed guests what the world looked like through the eyes of a child. The 4D show was based on the first attraction open in "Honey, I Shrunk the Kids" film series. While attending the Imagination! pavilionInstitute's award ceremony, where it guests would accidentally be shrunk down to the size of an ant. Honey, I Shrunk the Audience replaced Magic Journeys in 1994 and ran from 1982 until 19862010.

'''Honey, I Shrunk the Audience[[Captain EO]]'''- While attending This 4D attraction starred Michael Jackson as the Imagination Institute's awards ceremony, guests would accidentally be shrunk down to heroic Captain EO. The film followed the size adventures of an ant! This 4D show was based on the HoneyEO and his rag tag team, I Shrunk as they tried to save the Kids film seriesuniverse. Honey, I Shrunk the Audience Captain EO originally ran from 1986 until 1994 until . The show reopened in 2010before permanently closing in December 2015.

'''[[Journey Into Imagination]]'''- The original Journey Into Imagination was a dark ride, which attraction that allowed guests to explorer their imagination with the Dreamfinder and his creation , Figment. The attraction opened and 1983, and remained extremely popular until it closed in 1998.

'''Journey Into ''Your'' Imagination'''- The short lived second version of Journey Into Imagination, this attraction was also a dark ride. Guests were now invited by allowed guests to tour the Imagination Institute with Dr. Nigel Channing to explore . Along the Imagination Instituteway, where they were used as test subjects for there guests tested out the institute's newest invention, - the Imagination Scanner. The Dreamfinder was nowhere to be found on this attraction (although Figment did make a cameo), which Journey Into ''Your'' Imagination ran from 1999 until 2001. '''Figment's Place'''- This character meet and greet location allowed guests to visit Figment inside his home. Figment's Place opened in December 2004 and closed for good in 2008.

'''Imagination! Gift Shop'''- Located just outside of ImageWorks, the this gift shop features Epcot and Figment merchandise. Lego  ===Former Shopping==='''Kodak Cameras & Film shop'''- This shop sold Kodak products as well as Figment merchandise can also be purchased here. The Kodak Cameras and Film Shop opened with the pavilion in 1982 and closed in 1998.

* Parts of Although Dreamfinder Run was never released, it can be seen in Martin's video about the original ImageWorks attraction are still located on the second floor of the Imagination! pavilion(http://vimeo.com/6976422).

* Before 1998In the early years of the pavilion, it was possible for guests to meet the Dreamfinder and could see a spinning Figment as walk around characterstopiary in the Magic Garden (which was located just outside of the pavilion). Unfortunately they no longer appear The topiary was removed in the parkmid-2000s <ref name= "lost"> http://www. lostepcot.com/imagination.html </ref>.

* Mark Fuller, a Walt Disney Imagineer, was responsible for the design From 1982 until 1998 Dreamfinder would walk around outside of the Imagination Fountainspavilion (with Figment resting on his shoulder) and interact with guests <ref name= "lost"/>.

* In the summer of 2006 the upstairs of the Imagination! Pavilion was used for the finale of the Kim Possible World Showcase Adventure <Ref> http://www.mouseplanetmousellaneous.comorg/guideepcot/530fw/Walt-Disney-Worldimagination.html </Epcot/Future-ref>, however at the time it was only being tested. When the World/Journey-Into-Showcase Adventure officially opened in 2009, the Imagination-with-Figment! Pavilion was not used.

http://disneyworld.disney.go.com/parks/epcot/attractions/imagination-pavilion/ http://www.hiddenmickeys.org/WDW/Epcot/Secrets/Imagination.html http://disneyworld.disney.go.com/parks/epcot/attractions/image-works/==References==