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{{Template:Infobox Disney ride |
| image= Imaginationpavilion.jpg
| theme=Imagination
| sponsor= Kodak (1982-2010)
| land=Future WorldNature
| park= Epcot
| opened=October 1, 1982
| custom_label_1 = Number of Attractions
| custom_value_1 = 3
| custom_label_2 = Formally Known As
| custom_value_2 = Journey Into Imagination (19821983-1999)| logo_row=Imaginationlogo.png}}Imagination! is a pavilion in [[Epcot]]. The pavilion was known as the Journey Into Imagination pavilion from 1983-1999. ==Pavilion History=====Development and Construction===When original designs for EPCOT Center were being drawn up, an Imagination pavilion was nowhere to be found. In fact, the Imagination pavilion was the last pavilion designed for World Nature <ref name= "Martin"> http://www.martinsvids.net/?p=95 </ref>. The structure that would eventually become the pavilion took inspiration from an idea that Imagineer Tony Baxter had for the Mineral and Ecology pavilion that was originally planned for EPCOT Center but never constructed <ref name= "wedway"> Parish, Matt, Nate Parish, and Michael Crawford. "5:3 The Original Land Pavilion." Audio blog post. WedWay Radio. N.p., 20 May 2013. Web. </ref>. Although Baxter had gotten fairly far in his designs for the Mineral pavilion, after it was decided that the theme pavilion should go in a different direction (due to the fact that Kraft had assumed sponsorship) he turned his attention to the Kodak pavilion <ref name= "E82"/>. Despite the fact that Kodak had originally signed on as an EPCOT Center sponsor in 1977 <ref name= "Martin"/>, the company still did not have a firm idea of what they wanted their pavilion to focus on <ref name= "E82">http://www.epcotlegacy.com/historical-expositions/2010/6/30/gather-store-re-combine-a-history-of-imagination-part-1.html </ref> . According to Tony Baxter:{{Quotation| “They wanted something that would be very imaginative.” So we said: “How about doing a pavilion on imagination"<ref name= "E82"/>}}
With a theme now in place, Tony Baxter and his Imagineers began fine tuning their plans for the pavilion. Baxter had initially impressed representatives from Kodak with his models for Captain Marvel and his pet dragon. These characters had initially been designed for an expansion of Disneyland called Discovery Bay <ref name= "wedway"/>. Although the expansion was never constructed, Baxter continued to rework the characters for his other projects. In fact, at one time Captain Marvel was going to be renamed Landkeeper and used in one of his early version of [[The Land]] pavilion <ref name= "wedway"/>. With his attention now focused on Imagination however, Baxter (as well as Steve Kirk and X Atencio) was able to rework Captain Marvel and his dragon into Dreamfinder and Figment, the stars of the Journey Into Imagination pavilion <ref name= "E82"/>.
[[Image:ImaginationConcept2.jpg|400px|thumb|Concept art for the Journey Into Imagination pavilion]]
Construction on the Journey Into Imagination pavilion began in July 1981, only 15 months before the park was set to open <ref name= "Martin"/>. When completed, the pavilion would feature the dark ride attraction that was also titled [[Journey into Imagination]], the Magic Eye Theater which showed the film Magic Journeys, and the interactive [[ImageWorks]] area on the pavilion’s second floor.
Although the Journey Into Imagination pavilion was completed in time for EPCOT Center’s opening day, inside the pavilion only Magic Journeys was open to guests. Five days later on October 6, 1982 the ImageWorks area opened<ref name= "E82"/>, followed by the Journey Into Imagination attraction on March 5, 1983. Although the attraction had been more or less ready to go since the pavilion opened, Disney executives felt that Imagineers needed more time to work the kinks out. According to Tony Baxter:
In 1998, with Kodak's sponsorship ending shortly, Fujifilm approached Disney with an offer to sponsor the pavilionJourney Into Imagination Pavilion <ref> http://www.disneyparkhistory.com/imagination.html </ref>. Their sponsorship would have included a complete restructuring of the pavilion, including getting rid of the Journey Into Imagination attraction. Althogh Although the attraction was popular, it cost a lot of money for Disney to maintain. Fujifilm told Disney that they would replace the attraction with an "E-Ticket" thrill ride. Fujifilm said , that the new ride would be just as popular as Journey Into Imagination, but it would cost less yet cheaper to maintanmaintain <ref> http://www. wdwradio.com/2006/06/world-history-the-imagination-pavilion/ </ref>. Kodak, not wanting to lose their sponsorship of the pavilion (especially not to rival Fujifilm) , pitched their own idea to Disney<ref> http://futureprobe.blogspot.com/2008/10/journey-into-imagination-remembered.html </ref>. They told Disney that they would make Journey Into Imagination more scientific, and use cheaper special effects. Although their proposal may not have seemed as glamourousglamorous as the Fujifilm proposal, Disney was concerend that had concerns about turning the attraction into a thrill ride would not be (as popular as Journey Into Imagination, while also coasting such a lot ride would still be costly to maintain). With this in mind, Disney accepted Kodak's proposal , and Journery Journey Into Imagination closed for renovationson October 10, 1998 <ref> http://www.wdwmagic.com/attractions/journey-into-imagination/news/10oct1998-journey-into-imagination-closed-for-major-refurbishment.htm </ref>.
When the pavilion re-opened in Journey Into Imagination Pavilion reopened on October 1, 1999, it's its name was changed to the Imagination! The pavilion <ref> https://www.mouseplanet.com/10792/Remembering_the_Magic_Imagination_Pavilion </ref>. Following the refurbishment, the pavilion featured a drastically different layout. The For starters, the jumping fountains located outside of the pavilion were significantly reduced in size, in order to accommodate the addition of a new gift shop<ref name= "Martin2"> http://www.martinsvids.net/?p=135 </ref>. The color scheme and signage on of the exterior of the pavilion were also changed dramatically, as they now reflecting reflected Kodak's company colorsof red and orange<ref name= "Martin2"/>. Furthermore, the ImageWorks, which had originally been located on the second floor of the pavilion , was moved to the first floor, and reduced in size<ref name= "Martin2"/>. The attractionw At this time, the attraction was also renamed "The Kodak the “Kodak What If Labs", although it's . Although its basic idea premise remained essentially the same. Many , many guests complained that the new ImageWorks, was What If Labs were simply one big advertisement for Kodak, focusing only on visual imagination. After exiting the What if Labs, guests were funneled into a the aforementioned new gift shop. Here, guests where they could purchase buy photos, Epcot souvenirs, and Journey Into Your Imagination merchandise<ref name= "Martin2"/>.
==Attractions=='''[[Disney & Pixar Short Film Festival]]'''- This attraction allows guests to watch three Disney Pixar shorts including: "Get A Horse" "Piper" and "Feast" '''[[Journey Into Imagination with Figment]]'''- This dark ride lets guests take a tour of the Imagination Institute with Dr. Nigel Channing and Figment. Along the way guests learn how the five senses relate to imagination. '''[[ImageWorks]]'''- After exiting Journey Into Imagination With Figment, guests can further their exploration of imagination in enter the ImageWorks. Here guests , they can use explore various interactive screens to play three different exhibits featuring Figment themed games!. Beginning in 2019, guests can now meet Ralph and Vanellope from the Wreck it Ralph franchise in the ImageWorks.
==Former Attractions==
[[Image:FigmentChanning.jpg|300px|thumb|Dr. Nigel Channing and Figment host Journey Into Imagination with Figment]]
'''Magic Journeys'''- This 3D attraction showed guests what the world looked like through the eyes of a child. The show was the first attraction to open in the Magic Eye Theater, where it ran from 1982 until 1986.
'''Magic JourneysHoney, I Shrunk the Audience'''- This 3D attraction showed guests what the world looked like through the eyes of a child. The 4D show was based on the first attraction open in "Honey, I Shrunk the Kids" film series. While attending the Imagination! pavilionInstitute's award ceremony, where it guests would accidentally be shrunk down to the size of an ant. Honey, I Shrunk the Audience replaced Magic Journeys in 1994 and ran from 1982 until 19862010.
'''Honey, I Shrunk the Audience[[Captain EO]]'''- While attending This 4D attraction starred Michael Jackson as the Imagination Institute's awards ceremony, guests would accidentally be shrunk down to heroic Captain EO. The film followed the size adventures of an ant! This 4D show was based on the HoneyEO and his rag tag team, I Shrunk as they tried to save the Kids film seriesuniverse. Honey, I Shrunk the Audience Captain EO originally ran from 1986 until 1994 until . The show reopened in 2010before permanently closing in December 2015.
'''[[Journey Into Imagination]]'''- The original Journey Into Imagination was a dark ride, which attraction that allowed guests to explorer their imagination with the Dreamfinder and his creation , Figment. The attraction opened and 1983, and remained extremely popular until it closed in 1998.
'''Journey Into ''Your'' Imagination'''- The short lived second version of Journey Into Imagination, this attraction was also a dark ride. Guests were now invited by allowed guests to tour the Imagination Institute with Dr. Nigel Channing to explore . Along the Imagination Instituteway, where they were used as test subjects for there guests tested out the institute's newest invention, - the Imagination Scanner. The Dreamfinder was nowhere to be found on this attraction (although Figment did make a cameo), which Journey Into ''Your'' Imagination ran from 1999 until 2001. '''Figment's Place'''- This character meet and greet location allowed guests to visit Figment inside his home. Figment's Place opened in December 2004 and closed for good in 2008.
==Shopping==
'''Imagination! Gift Shop'''- Located just outside of ImageWorks, the this gift shop features Epcot and Figment merchandise. Lego merchandise can also be purchased here.
==Characters=Former Shopping=== Although no characters currently appear in the Imagination! pavilion, from 1982 until 2008 the Dreamfinder would walk around outside of the pavilion. '''Kodak Cameras & Film shop'''- This shop sold Kodak products as well as Figment would rest on his shoulder as the two entertained guestsmerchandise. Following Figment's return to The Kodak Cameras and Film Shop opened with the attraction pavilion in 2002, a large walk around Figment could be found outside of the pavilion. He has since been discontinued1982 and closed in 1998.
==Fun Facts and Trivia==
* Initially, there were concerns that Magic Journeys would not be ready for opening day. As a backup plan, Disney created the 70 second film "Dreamfinder Run" which would have been used to introduce clips of the unfinished Magic Journeys. Starring Ron Schneider and directed by Mike Jittlov, Dreamfinder Run was never shown to guests, as Magic Journeys opened on time <ref> https://www.mouseplanet.com/8217/More_Disney_Films_Youll_Probably_Never_See </ref>.
* Parts of Although Dreamfinder Run was never released, it can be seen in Martin's video about the original ImageWorks attraction are still located on the second floor of the Imagination! pavilion(http://vimeo.com/6976422).
* In the early years of the pavilion, guests could see a spinning Figment topiary in the Magic Garden (which was located just outside of the pavilion). Figment would spin a turn table there, but he has since been The topiary was removedin the mid-2000s <ref name= "lost"> http://www.lostepcot.com/imagination.html </ref>.
* Mark Fuller, a Walt Disney Imagineer, was responsible for the design From 1982 until 1998 Dreamfinder would walk around outside of the Imagination Fountainspavilion (with Figment resting on his shoulder) and interact with guests <ref name= "lost"/>.
* In the summer of 2006 the upstairs of the Imagination! Pavilion was used for the finale of the Kim Possible World Showcase Adventure <Ref> http://www.mouseplanetmousellaneous.comorg/guideepcot/530fw/Walt-Disney-Worldimagination.html </Epcot/Future-ref>, however at the time it was only being tested. When the World/Journey-Into-Showcase Adventure officially opened in 2009, the Imagination-with-Figment! Pavilion was not used.