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Imagination!

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Imagination! is a pavilion in [[Epcot]]. The pavilion was known as the Journey Into Imagination pavilion from 1982-1999.
{{Template:Infobox Disney ride |
| image= Imaginationpavilion.jpg
| theme=Imagination
| sponsor= Kodak (1982-2010)
| land=Future WorldNature
| park= Epcot
| host=The Dreamfinder(1982-1999)<br> Nigel Channing (1986-1994)
| opened=October 1, 1982
| custom_label_1 = Number of Attractions
| custom_value_1 = 3
| custom_label_2 = Formally Known As
| custom_value_2 = Journey Into Imagination (19821983-1999)| logo_row=Imaginationlogo.png}}Imagination! is a pavilion in [[Epcot]]. The pavilion was known as the Journey Into Imagination pavilion from 1983-1999. ==Pavilion History=====Development and Construction===When original designs for EPCOT Center were being drawn up, an Imagination pavilion was nowhere to be found. In fact, the Imagination pavilion was the last pavilion designed for World Nature <ref name= "Martin"> http://www.martinsvids.net/?p=95 </ref>. The structure that would eventually become the pavilion took inspiration from an idea that Imagineer Tony Baxter had for the Mineral and Ecology pavilion that was originally planned for EPCOT Center but never constructed <ref name= "wedway"> Parish, Matt, Nate Parish, and Michael Crawford. "5:3 The Original Land Pavilion." Audio blog post. WedWay Radio. N.p., 20 May 2013. Web. </ref>. Although Baxter had gotten fairly far in his designs for the Mineral pavilion, after it was decided that the theme pavilion should go in a different direction (due to the fact that Kraft had assumed sponsorship) he turned his attention to the Kodak pavilion <ref name= "E82"/>. Despite the fact that Kodak had originally signed on as an EPCOT Center sponsor in 1977 <ref name= "Martin"/>, the company still did not have a firm idea of what they wanted their pavilion to focus on <ref name= "E82">http://www.epcotlegacy.com/historical-expositions/2010/6/30/gather-store-re-combine-a-history-of-imagination-part-1.html </ref> . According to Tony Baxter:{{Quotation| “They wanted something that would be very imaginative.” So we said: “How about doing a pavilion on imagination"<ref name= "E82"/>}}
With a theme now in place, Tony Baxter and his Imagineers began fine tuning their plans for the pavilion. Baxter had initially impressed representatives from Kodak with his models for Captain Marvel and his pet dragon. These characters had initially been designed for an expansion of Disneyland called Discovery Bay <ref name= "wedway"/>. Although the expansion was never constructed, Baxter continued to rework the characters for his other projects. In fact, at one time Captain Marvel was going to be renamed Landkeeper and used in one of his early version of [[The Land]] pavilion <ref name= "wedway"/>. With his attention now focused on Imagination however, Baxter (as well as Steve Kirk and X Atencio) was able to rework Captain Marvel and his dragon into Dreamfinder and Figment, the stars of the Journey Into Imagination pavilion <ref name= "E82"/>.
[[Image:ImaginationConcept2.jpg|400px|thumb|Concept art for the Journey Into Imagination pavilion]]
Construction on the Journey Into Imagination pavilion began in July 1981, only 15 months before the park was set to open <ref name= "Martin"/>. When completed, the pavilion would feature the dark ride attraction that was also titled [[Journey into Imagination]], the Magic Eye Theater which showed the film Magic Journeys, and the interactive [[ImageWorks]] area on the pavilion’s second floor.
Although the Journey Into Imagination pavilion was completed in time for EPCOT Center’s opening day, inside the pavilion only Magic Journeys was open to guests. Five days later on October 6, 1982 the ImageWorks area opened<ref name= "E82"/>, followed by the Journey Into Imagination attraction on March 5, 1983. Although the attraction had been more or less ready to go since the pavilion opened, Disney executives felt that Imagineers needed more time to work the kinks out. According to Tony Baxter:
==Pavilion History=={{Quotation|“The show was ready to go, everything was running, and they made the call that the show was not perfected enough to guarantee the reliability they wanted,” <ref> Realityland: true-life adventures at Walt Disney World. David Koenig - Bonaventure Press – 2007 </ref>}}
The Imagination! pavilion opened in 1982 as an unnamed pavilion, which foucused on human's imagination. The pavilion It was open on Epcot's opening day, and it was sponsored by Kodak. To give guests a taste of what would be inside, upside-down waterfall, and "jumping" fountains were placed outside of not until the pavilion. The pavilion itself was a large, glass, triangular building, which had a very unique architectural design. When it attraction opened it only featured one attraction, [[Magic Journeys]], which was a 3D show, that looked at the world through the eyes of a child. The film was shown in the "Magic Eye Theater". When a new, Kodak sponsored attraction, [[Journey Into Imagination]] opened in 1983, the pavilion itself was officially named the Journey Into Imagination Pavilion. Journey Into Imagination was a dark ride, hosted by the Dreamfinder who explored imagination with his creation, Figment. The attraction proved to be extremely popular, often outdrawing the parks icon [[Spaceship Earth]]. When Journey Into Imagination opened, a tie-in attraction known as [[ImageWorks]] opened with it. ImageWorks was an interactive area located on the second floor of the pavilion. The attraction allowed guest to experiment with their Imagination by playing on interactive screens. One shop was also located in the pavilion. Known as the Kodak Camera & Film Shop, the store sold film and Figment merchandise<ref name= "Martin"/>.
The ===History Since Opening===After opening, the Journey Into Imagination pavilion remained exactly essentially the same until 1986, when Magic Journeys closed<ref name= "mouse"> https://www.mouseplanet.com/11109/The_Vacation_Kingdom_of_the_World_Its_a_3D_World_After_All </ref>. The attraction (which was eventually moved to [[Fantasyland]] in the [[Magic Kingdom]], and ) was replaced with a new 3D show, [[Captain EO]]<ref name= "mouse"/>. The new fiml Captain EO was created in partnership with Lucasfilms, Lucasfilm and stared pop icon Michael Jackson as a Captain EOthe title character, a space captain charged with saving the universe. The new show was much more featured technologically advanced then it's not present in its predecessor, using including in-theater special effects such as laser and smoke. Many consider Captain EO to be one go along with traditional 3D effects <ref name= "E82Part2"> http://www.epcotlegacy.com/historical-expositions/2010/10/25/gather-store-re-combine-a-history-of the first 4D shows ever created-imagination-part-2. html </ref>. [[Image:DreamfinderImageworks.jpg|400px|thumb|Dreamfinder and Figment in the ImageWorks's Rainbow Tunnel]]Captain EO ran in the Journey Into Imagination pavilion for eight years, before it was finally replaced with a new show in 1994. The show that replaced Replacing Captain EO , was called a new 3D show- Honey, I Shrunk the Audience. This 3D film was a A spin-off of the popular "Honey, I Shrunk the Kids " film series. The show Honey, I Shrunk the Audience once again used 4D effects including water and small fans to immerse guests in the film <ref> Epcot Encyclopedia </ref>. Due to the fact that new film took place in the fictional Imagination Institute, (where professor Professor Wayne Szalinski was receiving the Inventor inventor of the Year award. The show once again used 4D effects), including water are small fans to immerse guests in the film. The Magic Eye theater Theater was renamed the “Imagination Institute” at this point, becoming the Imagination Institutetime <ref> http://www.epcotlegacy.com/historical-expositions/2011/3/28/gather-store-re-combine-a-history-of-imagination-part-3.html </ref>.
In 1998, with Kodak's sponsorship ending shortly, Fujifilm approached Disney with an offer to sponsor the pavilionJourney Into Imagination Pavilion <ref> http://www.disneyparkhistory.com/imagination.html </ref>. Their sponsorship would have included a complete restructuring of the pavilion, including getting rid of the Journey Into Imagination attraction. Althogh Although the attraction was popular, it cost a lot of money for Disney to maintain. Fujifilm told Disney that they would replace the attraction with an "E-Ticket" thrill ride. Fujifilm said , that the new ride would be just as popular as Journey Into Imagination, but it would cost less yet cheaper to maintanmaintain <ref> http://www. wdwradio.com/2006/06/world-history-the-imagination-pavilion/ </ref>. Kodak, not wanting to lose their sponsorship of the pavilion (especially not to rival Fujifilm) , pitched their own idea to Disney<ref> http://futureprobe.blogspot.com/2008/10/journey-into-imagination-remembered.html </ref>. They told Disney that they would make Journey Into Imagination more scientific, and use cheaper special effects. Although their proposal may not have seemed as glamourousglamorous as the Fujifilm proposal, Disney was concerend that had concerns about turning the attraction into a thrill ride would not be (as popular as Journey Into Imagination, while also coasting such a lot ride would still be costly to maintain). With this in mind, Disney accepted Kodak's proposal , and Journery Journey Into Imagination closed for renovationson October 10, 1998 <ref> http://www.wdwmagic.com/attractions/journey-into-imagination/news/10oct1998-journey-into-imagination-closed-for-major-refurbishment.htm </ref>.
When the pavilion re-opened in Journey Into Imagination Pavilion reopened on October 1, 1999, it's its name was changed to the Imagination! The pavilion <ref> https://www.mouseplanet.com/10792/Remembering_the_Magic_Imagination_Pavilion </ref>. Following the refurbishment, the pavilion featured a drastically different layout. The For starters, the jumping fountains located outside of the pavilion were significantly reduced in size, in order to accommodate the addition of a new gift shop<ref name= "Martin2"> http://www.martinsvids.net/?p=135 </ref>. The color scheme and signage on of the exterior of the pavilion were also changed dramatically, as they now reflecting reflected Kodak's company colorsof red and orange<ref name= "Martin2"/>. Furthermore, the ImageWorks, which had originally been located on the second floor of the pavilion , was moved to the first floor, and reduced in size<ref name= "Martin2"/>. The attractionw At this time, the attraction was also renamed "The Kodak the “Kodak What If Labs", although it's . Although its basic idea premise remained essentially the same. Many , many guests complained that the new ImageWorks, was What If Labs were simply one big advertisement for Kodak, focusing only on visual imagination. After exiting the What if Labs, guests were funneled into a the aforementioned new gift shop. Here, guests where they could purchase buy photos, Epcot souvenirs, and Journey Into Your Imagination merchandise<ref name= "Martin2"/>.
To the surprise of While manythings changed both outside and within the Imagination! Pavilion in 1999, when there was no bigger change then the new Journey Into Imagination attraction reopened as . Now titled Journey Into ''Your'' Imagination in 1999, the Dreamfinder was no where to be found. The attraction was now themed rethemed as a tie-in to Honey, I Shrunk the Audience, giving guests a tour of . Taking place inside the Imagination Institute. , Dr. Nigel Channing, who was Imagination Institute chairman in Honey, I Shrunk the Audience, (Eric Idle) now took gave guests on he a tour. He also used of the institute, using them as test subjects for a new invention known as , the "Imagination Scanner". FigmentTo the surprise of many guests, Dreamfinder was completely removed from the attraction and Figment (once considered to be the mascot of Epcot, ) was reduced to only made a brief cameo apperance <ref name= "Martin2"/>.[[Image:Imaginationfilms.jpg|500px|thumb|The four attractions housed in the Magic Eye Theater, from left to right: Magic Journeys, Captain EO, Honey, I Shrunk the Audience, Disney Pixar Short Film Festival]]The new Journey Into Your Imagination attractionproved to be extremely unpopular with guests and many decided to boycott the attraction (as well as Kodak) to protest the changes. This campaign proved to be quite successful, as guest complaints (along with pressure from Kodak and Michael Eisner) led to the attraction getting another overhaul in 2001 <ref> http://www.epcotlegacy.com/historical-expositions/2011/3/28/gather-store-re-combine-a-history-of-imagination-part-3.html </ref>. Journey Into Your Imagination closed on October 8, 2001 <Ref> http://www.epcotlegacy.com/historical-expositions/2011/6/13/gather-store-re-combine-a-history-of-imagination-part-4.html </ref>, before reopening on June 2, 2002 as "Journey Into Imagination with Figment" <ref name= "Martin2"/> <ref> http://www.disney-pal.com/Epcot/journey_into_imagination.htm </ref>. Following the refurbishment, the attraction still featured Dr. Nigel Channing giving guests a tour of the Imagination Institute. Instead of testing out his Imagination Scanner however, Dr. Channing now explained how the five senses can trigger human imagination. Figment returned in this version of the attraction, disrupting the doctor’s tour, and showing guests his imagination. Although the focus of the attraction was changed, the basic premise and the track structure of the ride remained basically the same. Also of note, The Kodak What if Labs remained essentially the same, however Figment was added to many of the exhibits <ref name= "Martin2"/>.
[[ImageIn December 2004, a new Figment meet and greet location called "Figment's Place" opened to guests <ref> http:jumping//forums.jpg|thumb|150px|A close up of the Imagination! pavilion'wdwmagic.com/threads/figment-opens-his-home.47987/ </ref>. The meet and greet was short lived however and it closed in 2008 <ref> http://new.disneyecho.emuck.com/cgi-bin/ikonboard.cgi?s jumping fountains=5eab6455796e4c9fb8e0ac0c9f977088;act=ST;f=77;t=11065 </ref>.]]
The new Journey Into Your Imagination attraction proved to be extremely unpopular with guests. Many decided to boycott In 2009, following the attractiondeath of Michael Jackson, and Kodak film Disney mulled over the idea of bringing Captain EO back as a tribute to protest the changeslate singer. This campaign proved be quite successfulSure enough on July 2, 2010, as guest complaints (along with pressure from Kodak and Michael Eisner) led Captain EO returned to the attraction getting another overhaul in 2001. The attraction reopened in 2002 as "Journey Into Your Imagination with Figment" (although ! Pavilion, replacing Honey, I Shrunk the ''your'' was dropped in 2003)Audience <Ref> https://disneyparks. The new attraction focused on Drdisney. Nigel Channing explaining how the five senses can trigger human imaginationgo. Figment returned in this version com/blog/2010/04/captain-eo-returning-to-walt-disney-world-resort/ </ref>. In August of the attraction2010, disrupting the doctors tour, and showing guests his imagination. Besides a retheming Kodak ended its 28 year sponsorship of the attraction, both the premise pavilion and all references to the track structure remained essentially remained the samecompany were removed <ref> http://articles.orlandosentinel. The Dreamfinder, who was quite popular in com/2010-09-10/news/os-disney-world-kodak-sponsorship-20100909_1_kodak-products-epcot-attraction-theme-parks </ref>. Following the original version end of the attractionKodak's sponsorship, was still nowhere to be found. The Kodal What if If Labs remained essentially the same during the second Journey Into Imagination refurbishmenthave returned to their original name ImageWorks. On March 25, however Figment was added to may of 2012, ColerVision announced it would assume sponsorship the exhibitsImageWorks <ref> http://forums.wdwmagic.com/threads/rumor-new-imagination-sponsor-colorvision.834775/page-3 </ref>.
In 2010, following the death of Michael JacksonOn March 26, 2015 Disney mulled over the idea of bringing announced that Captain EO back as a tribute to the late singer. Sure enough would be temporarily closing on July 2April 10, 2010, Captain EO returned 2015 <ref>https://disneyparks.disney.go.com/blog/2015/03/exclusive-sneak-peek-of-disneys-tomorrowland-coming-to -disney-parks-inapril/ </ref>. Following the Imagination! pavilion replacing Honeyattractions closure, I Shrunk the Audience. In August of that year, Kodak ended it's 28 year sponsorship Magic Eye Theater showed a sneak peak of the pavilion, and all references to the company were removed2015 Disney movie "Tomorrowland". Following After the end of Kodak's sponsorshipthe preview period, The What If Labs have returened to their original nameon July 19, ImageWorks2015 Captain EO returned<ref> http://blogs. Latelydisney.com/insider/2015/07/24/he-is-here-to-change-the-world-again-captain-eo-returns-to-epcot/ </ref>. Finally, guests have been noticing an abundance of Lego merchandise on December 6, 2015 Captain EO was permanently removed. Taking its place in the Imagination! pavilion, leading some to speculate that Magic Eye Theater is the company may assume sponsorship of the pavilionDisney & Pixar Short Film Festival <ref> https://disneyparks.disney.go.com/blog/2015/11/disney-pixar-short-film-festival-to-debut-at-epcots-magic-eye-theater/ </ref>. The new attraction shows three Disney-Pixar short cartoons.
==Attractions==In January 2016, Disney announced that a new Disney Vacation Club members-only club would be opening on the second floor of the Imagination! pavilion <ref> https://disneyvacationclub.disney.go.com/25th-anniversary/epcot-members-lounge/ </ref>. Opening on June 6, 2016, the lounge is located in the former location of the upstairs ImageWorks <ref> https://disneyparks.disney.go.com/blog/2016/06/new-disney-vacation-club-member-lounge-opens-at-epcot-today/</ref>.
'''On September 30, 2016, the Disney Visa Character Spot that was previously located in [[Captain EOInnoventions]]'''- A 4D Space Adventure starring Michael Jackson! This show follows the heroic Captain EO and his rag tag team, as they try was relocated to save the universeformer location of Figment's Place <ref> http://wdwnt. Captain EO originally ran from 1986 until 1994. The show reopened in 2010com/blog/2016/09/breaking-disney-visa-character-spot-replacing-figments-place-epcot/ </ref>.
'''On February 13, 2019, the Wreck-It Ralph meet and greet that was previously housed in [[Journey Into Imagination With FigmentInnoventions West]]was moved to the Imagination pavilion'''s [[Imageworks]] area <ref>https://wdwmagic.com/attractions/character- This dark ride lets guests take a tour meet-and-greets-at-epcot/news/13feb2019-wreck-it-ralph-and-vanellope-meet-and-greet-now-located-inside-imagination-pavilion.htm </ref>. As part of this experience, guests can now meet both Ralph and Vanellope just outside the [[Journey Into Imagination Institute with Dr. Nigel Channing and Figment]] attraction's exit. Along the way they will learn about their imagination!
==Attractions=='''[[Disney & Pixar Short Film Festival]]'''- This attraction allows guests to watch three Disney Pixar shorts including: "Get A Horse" "Piper" and "Feast" '''[[Journey Into Imagination with Figment]]'''- This dark ride lets guests take a tour of the Imagination Institute with Dr. Nigel Channing and Figment. Along the way guests learn how the five senses relate to imagination. '''[[ImageWorks]]'''- After exiting Journey Into Imagination With Figment, guests can further their exploration of imagination in enter the ImageWorks. Here guests , they can use explore various interactive screens to play three different exhibits featuring Figment themed games!. Beginning in 2019, guests can now meet Ralph and Vanellope from the Wreck it Ralph franchise in the ImageWorks.
==Former Attractions==
[[Image:FigmentChanning.jpg|300px|thumb|Dr. Nigel Channing and Figment host Journey Into Imagination with Figment]]
'''Magic Journeys'''- This 3D attraction showed guests what the world looked like through the eyes of a child. The show was the first attraction to open in the Magic Eye Theater, where it ran from 1982 until 1986.
'''Magic JourneysHoney, I Shrunk the Audience'''- This 3D attraction showed guests what the world looked like through the eyes of a child. The 4D show was based on the first attraction open in "Honey, I Shrunk the Kids" film series. While attending the Imagination! pavilionInstitute's award ceremony, where it guests would accidentally be shrunk down to the size of an ant. Honey, I Shrunk the Audience replaced Magic Journeys in 1994 and ran from 1982 until 19862010.
'''Honey, I Shrunk the Audience[[Captain EO]]'''- While attending This 4D attraction starred Michael Jackson as the Imagination Institute's awards ceremony, guests would accidentally be shrunk down to heroic Captain EO. The film followed the size adventures of an ant! This 4D show was based on the HoneyEO and his rag tag team, I Shrunk as they tried to save the Kids film seriesuniverse. Honey, I Shrunk the Audience Captain EO originally ran from 1986 until 1994 until . The show reopened in 2010before permanently closing in December 2015.
'''[[Journey Into Imagination]]'''- The original Journey Into Imagination was a dark ride, which attraction that allowed guests to explorer their imagination with the Dreamfinder and his creation , Figment. The attraction opened and 1983, and remained extremely popular until it closed in 1998.
'''Journey Into ''Your'' Imagination'''- The short lived second version of Journey Into Imagination, this attraction was also a dark ride. Guests were now invited by allowed guests to tour the Imagination Institute with Dr. Nigel Channing to explore . Along the Imagination Instituteway, where they were used as test subjects for there guests tested out the institute's newest invention, - the Imagination Scanner. The Dreamfinder was nowhere to be found on this attraction (although Figment did make a cameo), which Journey Into ''Your'' Imagination ran from 1999 until 2001. '''Figment's Place'''- This character meet and greet location allowed guests to visit Figment inside his home. Figment's Place opened in December 2004 and closed for good in 2008.
==Shopping==
'''Imagination! Gift Shop'''- Located just outside of ImageWorks, the this gift shop features Epcot and Figment merchandise. Lego merchandise can also be purchased here.
==Characters=Former Shopping=== Although no characters currently appear in the Imagination! pavilion, from 1982 until 2008 the Dreamfinder would walk around outside of the pavilion. '''Kodak Cameras & Film shop'''- This shop sold Kodak products as well as Figment would rest on his shoulder as the two entertained guestsmerchandise. Following Figment's return to The Kodak Cameras and Film Shop opened with the attraction pavilion in 2002, a large walk around Figment could be found outside of the pavilion. He has since been discontinued1982 and closed in 1998.
==Fun Facts and Trivia==
* Initially, there were concerns that Magic Journeys would not be ready for opening day. As a backup plan, Disney created the 70 second film "Dreamfinder Run" which would have been used to introduce clips of the unfinished Magic Journeys. Starring Ron Schneider and directed by Mike Jittlov, Dreamfinder Run was never shown to guests, as Magic Journeys opened on time <ref> https://www.mouseplanet.com/8217/More_Disney_Films_Youll_Probably_Never_See </ref>.
* Parts of Although Dreamfinder Run was never released, it can be seen in Martin's video about the original ImageWorks attraction are still located on the second floor of the Imagination! pavilion(http://vimeo.com/6976422).
* In the early years of the pavilion, guests could see a spinning Figment topiary in the Magic Garden (which was located just outside of the pavilion). Figment would spin a turn table there, but he has since been The topiary was removedin the mid-2000s <ref name= "lost"> http://www.lostepcot.com/imagination.html </ref>.
* Mark Fuller, a Walt Disney Imagineer, was responsible for the design From 1982 until 1998 Dreamfinder would walk around outside of the Imagination Fountainspavilion (with Figment resting on his shoulder) and interact with guests <ref name= "lost"/>.
==References==* Imagineer Mark Fuller was responsible for the design of the Imagination Fountains <ref> http://www.intercot.com/EDC/Imagination/index.html </ref>.
* In the summer of 2006 the upstairs of the Imagination! Pavilion was used for the finale of the Kim Possible World Showcase Adventure <Ref> http://www.mouseplanetmousellaneous.comorg/guideepcot/530fw/Walt-Disney-Worldimagination.html </Epcot/Future-ref>, however at the time it was only being tested. When the World/Journey-Into-Showcase Adventure officially opened in 2009, the Imagination-with-Figment! Pavilion was not used.
http://disneyworld.disney.go.com/parks/epcot/attractions/imagination-pavilion/ http://www.hiddenmickeys.org/WDW/Epcot/Secrets/Imagination.html http://disneyworld.disney.go.com/parks/epcot/attractions/image-works/==References==