Changes

The What would one day be known as the Imagination! pavilion Pavilion opened in 1982 as an unnamed pavilion, which foucused with the rest of EPCOT Center on human's imagination. The pavilion was open on Epcot's opening dayOctober 1, and it was sponsored by Kodak. To give guests a taste of what would be inside, upside-down waterfall, and "jumping" fountains were placed outside of the pavilion1982. The pavilion itself was a large, glass, triangular building, which had a very unique architectural design. Outside of the building, guests could find “jumping fountains” and an upside down waterfall. When it the pavilion initially opened , it only featured one attraction, was sponsored by Kodak and it housed the 3D show [[Magic Journeys]], which was a 3D show, that looked at the world through the eyes of a child. The film was shown in (specifically located within the "Magic Eye Theater"). When a newOn March 3, Kodak sponsored 1983, the attraction, [[Journey Into Imagination]] opened in 1983, the Kodak’s pavilion was named the Journey Into Imagination Pavilion. Journey Into Imagination was a The dark ride, was hosted by the Dreamfinder , who explored imagination with his creation, Figment(a purple dragon). The attraction proved to be extremely popular, often outdrawing the parks icon [[Spaceship Earth]]. When Journey Into Imagination opened, a tie-in attraction known as [[ImageWorks]] opened with it. ImageWorks Image Works was an interactive area located on the second floor of the pavilion. The attraction , which allowed guest guests to experiment with their Imagination by playing on at interactive screenskiosks. One The only shop was also located in within the pavilion. Known was known as the Kodak Camera & Film Shop, the store which sold film and Figment merchandise. Following the addition of Journey Into Imagination, the entire pavilion was named the Journey Into Imagination Pavilion.

The Journey Into Imagination pavilion Pavilion remained exactly essentially the same until 1986, when Magic Journeys closed. The attraction (which was moved to [[Fantasyland]] in the [[Magic Kingdom]], and ) was replaced with a new 3D show, [[Captain EO]]. The new fiml Captain EO was created in partnership with Lucasfilms, and stared pop icon Michael Jackson as a Captain EOthe title character, who was a space captain charged with saving the universe. The new show was much more technologically advanced then it's its predecessor, using in-theater special effects such as laser and smoke, as well as traditional 3D effects. Many In fact, many consider Captain EO to be one of the first 4D “4D” shows ever created. Captain EO ran in the Journey Into Imagination pavilion for eight years, before it was finally replaced with a new show in 1994. The show that replaced Replacing Captain EO , was called a new 3D show- Honey, I Shrunk the Audience. This 3D film was a A spin-off of the popular Honey, I Shrunk the Kids film series, Honey, I Shrunk the Audience once again used 4D effects including water and small fans to immerse guests in the film. The show took Due to the new film taking place in the fictional Imagination Institute, (where professor Professor Wayne Szalinski was receiving the Inventor inventor of the Year award. The show once again used 4D effects), including water are small fans to immerse guests in the film. The Magic Eye theater Theater was renamed the “Imagination Institute” at this point, becoming the Imagination Institutetime.

In 1998, with Kodak's sponsorship ending shortly, Fujifilm approached Disney with an offer to sponsor the pavilionJourney Into Imagination Pavilion. Their sponsorship would have included a complete restructuring of the pavilion, including getting rid of the Journey Into Imagination attraction. Althogh Although the attraction was popular, it cost a lot of money for Disney to maintain. Fujifilm told Disney that they would replace the attraction with an "E-Ticket" thrill ride. Fujifilm said , that the new ride would be just as popular as Journey Into Imagination, but it would cost less yet cheaper to maintanmaintain. Kodak, not wanting to lose their sponsorship of the pavilion (especially not to rival Fujifilm) pitched their own idea to Disney. They told Disney that they would make Journey Into Imagination more scientific, and use cheaper special effects. Although their proposal may not have seemed as glamourousglamorous as the FujiFilm proposal, Disney was concerend that has concerns about turning the attraction into a thrill ride (as such a ride would not still be as popular as Journey Into Imagination, while also coasting a lot costly to maintain). With this in mind, Disney accepted Kodak's proposal and Journery Journey Into Imagination closed for renovationson October 10, 1998.

When the pavilion re-opened in Journey Into Imagination Pavilion reopened on October 1, 1999, it's its name was changed to the Imagination! The Pavilion. Following the refurbishment, the pavilion featured a drastically different layout. The For starters, the jumping fountains located outside of the pavilion were significantly reduced in size, in order to accommodate the addition of a new gift shop. The color scheme and signage on the exterior of the pavilion were also changed dramatically, as they now reflecting reflected Kodak's company colorsof red and orange. Furthermore, the ImageWorks, which had originally been located on the second floor of the pavilion , was moved to the first floor, and reduced in size. The attractionw At this time, the attraction was also renamed "The Kodak the “Kodak What If Labs", although it's . Although its basic idea premise remained essentially the same. Many , many guests complained that the new ImageWorks, was What If Labs were simply one big advertisement for Kodak, focusing only on visual imagination. After exiting the What if Labs, guests were funneled into a new gift shop. Here, guests where they could purchase buy photos, Epcot souvenirs, and Journey Into Your Imagination merchandise.

To the surprise of While manythings changed both outside and within the Imagination! Pavilion in 1998, when there was no bigger change then the new Journey Into Imagination attraction reopened as . Now titled Journey Into ''Your'' Imagination in 1999, the Dreamfinder was no where to be found. The attraction was now themed rethemed as a tie-in to Honey, I Shrunk the Audience, giving guests a tour of . Taking place inside the Imagination Institute. , Dr. Nigel Channing, who was Imagination Institute chairman in Honey, I Shrunk the Audience, (Eric Idle) now took gave guests on he a tour. He also used of the institute, using them as test subjects for a new invention known as , the Imagination Scanner. To the surprise of many guests, Dreamfinder was completely removed from the attraction, and Figment, (once considered to be the mascot of Epcot, ) was reduced to only made a brief cameo apperance in the new attraction.

The new Journey Into Your Imagination attraction proved to be extremely unpopular with guests. Many and many decided to boycott the attraction, and (as well as Kodak film ) to protest the changes. This campaign proved to be quite successful, as guest complaints (along with pressure from Kodak and Michael Eisner) led to the attraction getting another overhaul in 2001. The attraction reopened in Journey Into Your Imagination closed on October 8, 2001, before reopening on June 2, 2002 as "Journey Into Your Imagination with Figment" (although the ''your'' was dropped in 2003). The new Following the refurbishment, the attraction now focused on Dr. Nigel Channing explaining once again giving guest a tour of the Imagination Institute. Instead of testing out his Imagination Scanner however, Dr. Channing now explained how the five senses can trigger human imagination. Figment returned in this version of the attraction, disrupting the doctors doctor’s tour, and showing guests his imagination. Besides a retheming Although the focus of the attractionwas changed, both the basic premise and the track structure remained essentially remained basically the same. The Dreamfinder, who was quite popular in the original version Also of the attractionnote, was still nowhere to be found. The Kodal Kodak What if Labs remained essentially the same during the second Journey Into Imagination refurbishment, however Figment was added to may many of the exhibits.

In 2010, following the death of Michael Jackson, Disney mulled over the idea of bringing Captain EO back as a tribute to the late singer. Sure enough on July 2, 2010, Captain EO returned to the Imagination! pavilion Pavilion, replacing Honey, I Shrunk the Audience. In August of that year2010, Kodak ended it's its 28 year sponsorship of the pavilion, and all references to the company were removed. Following the end of Kodak's sponsorship, The What If Labs have returened returned to their original name, ImageWorks. Lately, guests have been noticing an abundance of Lego merchandise in the Imagination! pavilion, leading some to speculate that the company may assume sponsorship of the pavilion.