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| custom_value_2 = Journey Into Imagination (1983-1999)
| logo_row=Imaginationlogo.png}}
==Pavilion History==
===Development and Construction===
With a theme now in place, Tony Baxter and his Imagineers began fine tuning their plans for the pavilion. Baxter had initially impressed representatives from Kodak with his models for Captain Marvel and his pet dragon. These characters had initially been designed for an expansion of Disneyland called Discovery Bay. Although the expansion was never constructed, Baxter (as well as Steve Kirk and X Atencio) was able to rework Captain Marvel and his dragon into Dreamfinder and Figment, the stars of the Journey Into Imagination pavilion.
Construction on the Journey Into Imagination pavilion began in July 1981, only 15 months before the park was set to open. When completed, the pavilion would feature the dark ride attraction that was also titled Journey into Imagination, the Magic Eye Theater which showed the film Magic Journey’sJourneys, and the interactive ImageWorks area on the pavilion’s second floor.
Although the Journey Into Imagination pavilion was completed in Epcot Center’s opening day, inside the pavilion only Magic Journey’s Journeys was open to guests. Five days later on October 6, 1982 the ImageWorks area opened to guests<ref name= "E82"/>. Lastly, on March 5, 1983 the Journey Into Imagination attraction finally opened to guests. It would was not until the attraction opened that the pavilion was officially named Journey Into Imagination <ref name= "Martin"/>. Although the attraction had been more or less ready to go since the pavilion opened, Disney executives felt that Imagineers needed more time to work the kinks out. According to Tony Baxter:
{{Quotation|“The show was ready to go, everything was running, and they made the call that the show was not perfected enough to guarantee the reliability they wanted,” <ref> Realityland: true-life adventures at Walt Disney World. David Koenig - Bonaventure Press – 2007 </ref>}}
===History Since Opening===
The Journey Into Imagination Pavilion pavilion remained essentially the same until 1986, when Magic Journeys closed<ref name= "mouse"> https://www.mouseplanet.com/11109/The_Vacation_Kingdom_of_the_World_Its_a_3D_World_After_All </ref>. The attraction (which was eventually moved to [[Fantasyland]] in the [[Magic Kingdom]]) was replaced with a new 3D show, [[Captain EO]]<ref name= "mouse"/>. Captain EO was created in partnership with Lucasfilms, and stared pop icon Michael Jackson as the title character, who was a space captain charged with saving the universe. The new show was much more featured technologically advanced then not present in its predecessor, using including in-theater special effects such as laser and smoke, as well as to go along with traditional 3D effects<ref name= "E82Part2"> http://www. In fact, many consider Captain EO to be one epcotlegacy.com/historical-expositions/2010/10/25/gather-store-re-combine-a-history-of the first “4D” shows ever created-imagination-part-2.html </ref>. Captain EO ran in the Journey Into Imagination pavilion for eight years, before it was finally replaced with a new show in 1994. Replacing Captain EO, was a new 3D show- Honey, I Shrunk the Audience. A spin off of the popular Honey, I Shrunk the Kids film series, Honey, I Shrunk the Audience once again used 4D effects including water and small fans to immerse guests in the film<ref> Epcot Encyclopedia </ref>. Due to the fact that new film taking took place in the fictional Imagination Institute (where Professor Wayne Szalinski was receiving the inventor of the Year award), the Magic Eye Theater was renamed the “Imagination Institute” at this time<ref> http://www.epcotlegacy.com/historical-expositions/2011/3/28/gather-store-re-combine-a-history-of-imagination-part-3.html </ref>.
In 1998, with Kodak's sponsorship ending shortly, Fujifilm approached Disney with an offer to sponsor the Journey Into Imagination Pavilion<ref> http://www.disneyparkhistory.com/imagination.html </ref>. Their sponsorship would have included a complete restructuring of the pavilion, including getting rid of the Journey Into Imagination attraction. Although the attraction was popular, it cost a lot of money for Disney to maintain. Fujifilm told Disney that they would replace the attraction with an "E-Ticket" thrill ride, that would be just as popular as Journey Into Imagination, yet cheaper to maintain<ref> http://www.wdwradio.com/2006/06/world-history-the-imagination-pavilion/ </ref>. Kodak, not wanting to lose their sponsorship of the pavilion (especially not to rival Fujifilm) pitched their own idea to Disney. They told Disney that they would make Journey Into Imagination more scientific, and use cheaper special effects. Although their proposal may not have seemed as glamorous as the FujiFilm proposal, Disney has concerns about turning the attraction into a thrill ride (as such a ride would still be costly to maintain). With this in mind, Disney accepted Kodak's proposal and Journey Into Imagination closed for renovations on October 10, 1998.
When the Journey Into Imagination Pavilion reopened on October 1, 1999, its name was changed to the Imagination! Pavilion. Following the refurbishment, the pavilion featured a drastically different layout. For starters, the jumping fountains located outside of the pavilion were significantly reduced in size, in order to accommodate the addition of a new gift shop. The color scheme and signage on the exterior of the pavilion were also changed dramatically, as they now reflected Kodak's company colors of red and orange. Furthermore, the ImageWorks, which had originally been located on the second floor of the pavilion, was moved to the first floor and reduced in size. At this time, the attraction was also renamed the “Kodak What If Labs". Although its basic premise remained essentially the same, many guests complained that the new What If Labs were simply one big advertisement for Kodak. After exiting the What if Labs, guests were funneled into a new gift shop, where they could buy photos, Epcot souvenirs, and Journey Into Your Imagination merchandise.
