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{{Quotation| "The story needed to describe the complex process in an engaging, interactive way without seeming like a lecture. A persona was needed to give the process personality, but having a human character seemed too selective. A friendly imaginary being that could delight in the wonders of imagination would be more inclusive. <ref> https://www.disboards.com/threads/connecting-the-dots-with-a-potential-return-of-dreamfinder.1144737/ </ref>"| Tony Baxter}}

With their characters in place, it took Disney nearly six months to come up with an idea for the Journey Into Imagination attraction <ref name= "E82"/>. To help them with their understanding of imagination, Disney brought in various scientist and artists. Eventually they came to the conclusion that while everybody’s imagination was different, how people get their imagination is the same. Thus they decided to focus on how we gather, store and recombine ideas.