Changes

The history of what would eventually be known as Listen to the Land began when Kraft announced that it would sponsor The Land pavilion in Disney's unbuilt theme park [[EPCOT Center]]. Initially, Disney had expanded the concept of the "ecology and mineral pavilion" so that it focused on the many environments of the earth <ref name= "Martin"> http://www.martinsvids.net/?p=652 </ref>. When the original sponsor of the pavilion, a logging company, ended its involvement, the theme and content of the pavilion once again changed <ref name= "Martin"/>. In September 1978, Kraft agreed to sponsor the pavilion, and thus agriculture and food became The Land's focus. In order to showcase agriculture, Imagineers created an open top boat ride that would take guests through the earth's many habitats, while showing man’s effect on them. Still inside their boat, the second half of the attraction would allow guests to tour a working greenhouse that showcased new agricultural technologies and techniques <ref name= "Martin"/>. During the initial creation of the attraction, Disney had planned to create the "Living Laboratories" where food from around the world would be found growing<ref name= "Sklar"> Sklar, Marty. Dream It! Do It!: My Half-century Creating Disney's Magic Kingdoms. Disney Editions, 2013. Print. </ref>.. This idea was later slightly modified.