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/* Conception */
===Conception===
In 1959 Walt Disney Productions began to look for a place to build a second theme park. Disneyland , which opened in 1955 and was located in Anaheim California , was already a success but Walt felt he could do better. Walt wanted to build a “Disneyland East”, and market research done by the Disney company found that although 75% of the population was located east Mississippi, only 5% of Disneyland's guests were from the east. Walt wanted the people living in the Eastern United States to be able to experience Disneyland. Adding to Walt's frustration, the area around Disneyland had become rundown by local business hoping to capitalize on Disneyland's success. Walt wanted to have control over much more land then he could in Disneyland. It was with these goals in mind that Walt and his planning team (WED Enterprises) began to search for a new location.
By 1963 WED Enterprises had decided that the new park would be built in Florida. Florida was already the top state in terms of tourism, and the Florida climate would allow the new theme park to be open year round. Walt Disney himself flew over one of the potential sites, Orlando in November 1963. Orlando was the perfect location for his new park, because of the well developed road system. The already planned Interstate 4 and Florida's Turnpike further added to the appeal of Orlando. WED Enterprises and Walt eventually selected a centrally-located site near Bay Lake for construction of their new park.
The purchasing of land for the new park (now called the Florida Project) began in 1964. To avoid an increase in land prices, Disney used various Dummy dummy corporations to purchase the land. All in all Disney bought 27,443 acres in land from more then 100 property owners. The total coast of the land was nearly 5.5 million (about 200 dollars and per acre). Walt Disney announced his plans for The Florida Project November 16, 1965.
===Construction===
