{{Quotation|“One of the toughest things we had to do was take 350 years and compress it down to 20 minutes. In fact, we failed. It is a 28-minute show. We went through six abject failures before we got to an American Adventure we all felt comfortable with, which ultimately became what we have today <ref name= "mouseplanet"/>}}
[[Image:amricanadventureryman.jpg|400px|thumb|Herb Ryman concept art for the American Adventure pavilion,]]
Imagineers eventually came up with the idea of using a “Magic Theater” <ref name= "mouseplanet"> https://www.mouseplanet.com/9905/Will_Rogers_and_the_American_Adventure </ref>. The theater was designed so that it would be able to combine: Audio Animatronics, video, audio, and moving sets to tell the story of America <ref name= "mouseplanet"/>. According to Bright, once Imagineers came up with the idea of the theater, writing the script for the American Adventure was much easier<ref name= "mouseplanet"/>.